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YouGov Research Shows How Office Design Increases Innovation and Creativity

International Internet-based market research and data analytics firm YouGov, conducted a survey commissioned by London’s award-winning office design company Oktra, to show how British businesses could potentially be stifling innovation and creativity in the workplace.

With a data set of 2,000 British employees, only 43% believe their current place of work encourages innovation and creativity which is a figure not to be missed especially for those companies in the creative/tech industry.

Nic Pryke, Design Director at Oktra, said: “It can be easy to overlook how the design of an office impacts the people within it. By conducting a thorough assessment of a workspace, we can begin to understand what works and what is holding back not just the evolution of a business, but the employees’ personal development too.”

A surprising figure of 36% of the respondents said they were less likely to take sick days if the current place of work was more inspiring.

When it comes to winning over clients or welcoming visitors to your office, 85% of them said they typically make a judgement of the business based on how the workplace looks alone. While 79% agreed when looking for a new job, the design of an office influenced their decision to want the job more; therefore, undoubtedly an office design plays a role not only to attract new clients but bring great talent to the business.

Sleeping pods are becoming more popular amongst offices with 29% of British office workers agreeing if they were available in their place of work they would use them.

Nic Pryke added: “There has been an increased focus on work-life balance and employee’s needs and sleeping pods are one of the by-products of this movement. Relaxation and meditation rooms are becoming increasingly popular, and recently, we installed sleeping pods in Gymshark’s new headquarters in Solihull.”

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