The centre’s owners, Hammerson, announced the opening of the new 3,300 sq ft unit in a press release yesterday.
Located on the middle level of the Bullring, the new shop will offer Morphe’s full range of professional-grade makeup and brushes at affordable prices. The store also features a backstage ‘Studio Morphe’ – a professional space developed for education, entertainment, and content creation.
Iain Mitchell, Commercial Director at Hammerson said: Morphe’s new flagship regional store further enhances Bullring’s robust line-up of beauty retailers. The health & beauty retail category continues to be one of the strongest with the lowest online penetration and a more store-based model.”
Morphe’s opening is the latest in a recent string of store openings within the Bullring Estate, joining the likes of Hugo Boss and Arket.
Mark Spillman, General Manager at Morphe (EMEA) added: “Birmingham boasts the largest population outside of London and with its location right in the heart of the city The Bullring Estate was the clear choice for our second store in the UK. We’re very excited to launch and look forward to welcoming new and existing customers to experience our products and services in our unique Morphe environment.”