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GymShark Open £5 Million Innovation Hub

The UK’s fastest-growing fashion company Gymshark have invested £5 million into an innovation hub containing its Gymshark Lifting Club (GSLC), a fitness centre and studios focused on its employee’s wellbeing and further brand innovation.

Amanda Webb, head of People Projects at Gymshark, said: “Employee benefits and wellbeing is fundamental to us at Gymshark, particularly as we are growing rapidly.”

The new 55,000 sq ft innovation hub is located a stone’s throw from the Gymshark HQ in Solihull, and is Gymshark’s third project completed with Oktra, the UK’s award-winning office design and build company.

The new state-of-the-art gym was designed to be the best in Europe and has got people talking after the founder Ben Francis published a YouTube video to show the new facilities for the first time. (video can be seen below)

Sean Espinasse, Design Director at Oktra North, said: “Having developed Gymshark HQ as a facility that enables their business to grow, we then moved on to GSLC, which enables their people to grow. It offers something different from a typical office environment– it’s a playground for mental and physical development.”

The new hub features an X shaped central concrete health bar which is designed for learning and personal training. Other features include a 100-person auditorium, an R&D factory with multiple high-tech photography studios which will help support the new Gymshark fitness app.

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