South Africa’s premier shopping centre marketing awards, The South African Council of Shopping Centres’ (SACSC) has opened entries for the 2019 edition of its prestigious SACSC Footprint Marketing Awards.
Entries for the awards show that recognises marketing and innovation in the retail sector opened on 29th April and will close on the 24th of June.
Award winners will be announced at the SACSC’s 23rd Annual Congress, which is set to take place at the Cape Town International Convention Centre from 16-18 October 2019.
SACSC CEO Amanda Stops (pictured) said: “The SACSC Footprint Marketing Awards is South Africa’s top recognition platform for exceptional shopping centre marketing, innovation and creative achievements, together with economic success and customer service excellence,
“We call on shopping centre owners and marketing companies to make their mark and enter the awards, which not only recognises the very best in shopping centre marketing but offers valuable publicity for the winners. Furthermore, the overall SACSC Footprint Marketing Award winner (Spectrum Award) for 2019 will be automatically entered into the International Council of Shopping Centres’ (ICSC) VIVA Awards in 2020, which celebrates the best of the best around the world. The VIVA Awards takes place at the ICSC’s ReCon event in Las Vegas,”
Gold, Silver and Bronze Awards are given for winning participants, while a “Spectrum Award” is presented to the overall winner.
In 2018, the SACSC received over 100 entries for the Footprint Marketing Awards with Boulders Shopping Centre in Midrand, Gauteng winning the coveted Spectrum Award for its 3 Hours Uncapped Free WiFi initiative in the Digital Marketing category; the centre is owned by the JSE-listed Redefine Properties who saw shopper dwell time increase by 35 minutes due to the campaign.
Amanda remarks: “South Africa has a world-class shopping centre and retail industry. This is not only reflected in the scale and economic contribution of our industry but the calibre of entries we see in our Footprint Marketing Awards each year.”
She adds: “It is becoming more challenging to judge the Footprint Awards as each year the quality of entries continues to impress. We are looking forward to seeing the very best shopping centre marketing in the entries we receive this year. We urge the industry to enter, so as to receive the recognition they deserve for their great work in shopping centre marketing.”
For more information or to enter the 2019 Footprint Marketing Awards, click here