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Commercial People Integrates with Prop Data

At Commercial People and Residential People we are proud to announce that we have achieved full integration with one of the leading Customer Relationship Management (CRM) firms for real estate across Africa, Prop Data.

The integration with Prop Data’s industry leading API is fantastic news for any agencies who may have been previously reticent about joining our up-and-coming portal.

Having experienced an 82% increase in visibility across Google in South Africa during 2021, our portal is going from strength to strength. The affiliation with Prop Data reconfirms our investment in this marketplace and we are continuing to be a force to compete with Property24 & Private Property who have long dominated this arena.

With full support for Prop Data, we have ensured that existing agents as well as those not currently on our portal(s), can access one of the most powerful CRMs in Africa. Our integration with Prop Data makes the onboarding process seamless, with all branches, staff members and listings created with the single click of a button.

Commercial People Data-Feed & Operations Manager, Dwight Estava believes that this announcement will resonate well with apprehensive agents stating: “We understand that cost is arguably the most prohibitive barrier that independent agencies face when attempting to do business and market their properties.

“However, with Commercial People & Residential People both being free to list, agencies can effectively offset the cost of using Prop Data’s powerful CRM.”

Founded in 1999, Prop Data has assisted hundreds of leading real estate companies to launch and maintain a successful presence on the internet.

Pitching themselves as internet marketing consultants to the real estate industry, Prop Data’s affiliation with Commercial People and our sister-site Residential People means that agents across the portals no longer need to add their branch & staff details manually, instead, agents can select ‘Prop Data’ as their feed provider and Commercial People will automatically provide up-to-date branch, staff and listing information.

Prop Data Managing Director Anne Lutge said: “Prop Data’s approach is to continually identify where your buyers, sellers, landlords and tenants start their search online and then provide you with a wide range of innovative internet marketing products and services that effectively reach, engage and ultimately convert your target market into high-quality leads.”

Commercial People & Residential People are trusted by 20,000+ professionals from leading real estate agencies, innovators & brands including most prominent names in African Real Estate such as Sotheby’s International Realty, Century 21, Broll, Chas Everitt, Dormehl Phalane Property Group, Baker Street and many more.

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