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ASOS Appoints First Chief Commercial Officer

One of the world’s leading online fashion retailers, ASOS, has today announced the appointment of their first Chief Commercial Officer.

José Antonio Ramos Calamonte, the former Cheif Executive Officer of the Portuguese fashion company, Salsa Jeans, is the latest hire in a series of newly-created roles designed .to strengthen the ASOS executive team further.

Commenting on his appointment, Nick Beighton, Chief Executive Officer, ASOS, said: “I’m pleased to welcome José Antonio to our expanding executive team. His extensive commercial experience overseeing a wide range of disciplines will be an indispensable asset for us, and we’re excited to have him on board as we continue the next stage of our journey.”

José Antonio’s career has spanned over 20-years and boasts extensive multichannel retail experience, having also previously lead other high-profile fashion brands such as Espirit.

In his new role at ASOS – which is due to start on the 4th January 2021, José Antonio will be responsible for leading and driving ASOS’ product and trading strategy globally. He will oversee product, category and range strategy, pricing and margin, own-label product innovation, and brand partnerships, leading a team of more than 1,000 people.

José Antonio Ramos Calamonte added: “I’m thrilled to be given the opportunity to join such a unique company in ASOS and apply my experience to an organisation that is renowned for its innovation and dynamism. The scale of the role, the quality of the team and the excitement around ASOS’ growth plans were simply unmissable.”

Last month, ASOS announced its results for the year ending 31st August 2020. Over the preceding 12 month period, the company delivered a 19% year-on-year growth in revenues to £3.26bn with profit before tax rising more than 300% to £142.1m.


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